About us – the story of Horse Haytec
Within our family’s time with horses, we encountered a common problem: our horses couldn’t handle being on ‘free hay’ and got stressed over inconsistent feeding times. As a solution, we developed an automatic hay feeder that ensures the horses receive regular hay in a species-appropriate manner.
How to support the horses’ species-appropriate grazing rhythm?
Facing health challenges with our horses, we sought solutions suitable for all our family’s equine companions. Given the demanding schedules of our family, feeding the horses every three hours wasn’t feasible. So, we joined forces to explore alternative approaches.
“Combining the family’s passion for horses with Reino’s professional expertise in engineering, we embarked on an intriguing journey. The development of our solutions is based on over 30 years of machine engineering experience and understanding the species-specific needs of horses.”
From these needs emerged the Haymatic® automatic hay feeder.
Species-appropriate horse care close to our hearts
Positive experiences in streamlining our own yard routine sparked an interest in commercialising our developed solutions and extending assistance to other yard owners grappling with similar challenges. The well-being of horses and adhering to their species-appropriate care are close to our hearts.
Our approach has always been rooted in understanding the natural needs of horses, ensuring user safety, and creating a hay feeder that is durable. All horse people recognize the significant time investment of hay feeding in our daily life — and, on the other hand, the horse’s need for regular feeding intervals.
The experiences at our own yard have been encouraging. It has been wonderful to witness our own horses thriving and improving in health after the implementation of the automatic hay feeder. And how delightful it has been to bid farewell to the daily chore of feeding the hay yourself to each horse!
We have experienced and witnessed how the hay feeder has eased both our own and our customers’ daily routines and brought added well-being to the horses.
Our Mission
Our goal is to support horse people in the physically and mentally demanding world of equine care and in the everyday life of horse owners.
At Horse Haytec, we believe that the success of a horse-related business hinges on the well-being of both the horses and the people working within the company. The Haymatic®️ automatic hay feeder is an investment in both: its positive impacts are evident in your daily life in numerous ways.
A healthy horse fosters well-being in people, and vice versa. We aim to strengthen this positive cycle.
Our motto is to ease the daily lives of horse enthusiasts and enhance the well-being of horses.
Who We Are
Horse Haytec is a family-owned business consisting of five members, primarily managed day-to-day by father Reino and daughter Jenni.
Reino is the founder of Horse Haytec Ltd. and the inventor of the Haymatic ® automatic hay feeder. Professionally, Reino is a mechanical engineer with over 30 years of experience in production line design. Machines designed by Reino are in use in some of Europe’s largest dairies, including in England, Sweden, and Norway.
Reino handles all technical aspects related to the hay dispenser within the company. He is diligent, honest, and incredibly meticulous when it comes to machines. He also possesses a sense of humor and a genuine desire to assist his customers.
In addition to Horse Haytec, Reino keeps himself busy with his own farm, which he manages with his wife Eila. Apart from horses, the farm is home to dogs, cats, donkeys, and sheep.
Reino is ‘always’ available by phone, and every prospective or current customer can undoubtedly expect personalized and expert service.
Jenni is responsible for the planning and development of Horse Haytec’s marketing strategies. She conceptualizes and executes the company’s communications, visual identity, and various practical tasks ranging from organizing exhibitions to customer service. For Jenni, understanding customer needs and adopting a solution-oriented approach are paramount in serving clients.
Jenni’s educational background includes being a licensed practical nurse, a solution-focused neuropsychiatric coach, and a social pedagogical equine activities instructor. All her work somehow intersects with the well-being of both humans and horses.
Jenni has firsthand knowledge of the needs of a horse owner. During weekdays, she spends time with her Icelandic horses and a Welsh pony at her own home yard. Jenni’s daily life revolves around her horses, her two school-aged children, her husband, and their rescue dog, Nala.
Jenni is always happy to help and provides valuable insights on matters related to horses, such as selecting the right hay feeder or planning a paddock. She can also be contacted for collaboration opportunities.
